After I moved to the UK, it took me five years to launch Edinburgh Cashmere. I registered the company in 2014. The reason it took so long to officially launch was that I wanted to correctly plan every detail about the operation of this company.
I didn’t want to rush and wanted to perfect how I will be serving my clients and delivering the best 100% pure cashmere and 100% pure lambswool products available.
What satisfied my customers the most after using my products and what differentiated me from my competitors was my dedication to providing the highest quality products, within reasonable rates.
The idea of this company came into fruition when working on the Royal Mile in Edinburgh, I noticed that there was a considerable lack of quality in the cashmere and lambswool market. With Edinburgh being an international hub for this merchandise I had the brilliant idea to create the brand Edinburgh Cashmere. This is when the real hard work began.
Make a fashion statement with a luxury cape, many of which are reversible giving you two looks for the price of one.
I doubled down on market research and discovered that the quality of cashmere sold here was not up to the mark. But quality matters the most to me, and since this was to be my first business in the UK, I couldn’t compromise on that. It took me three years to achieve the quality of my product. I went and met the farmers to get the best raw material from the underbelly of the cashmere goats. For quality research, I even went to China, talked to different experts, spent sleepless nights in the factory to prepare my perfect high-quality product, so that I could serve my customers what they desired.
After that, I delivered the fabric to the factory I was associated with and asked them to produce the Cashmere goods that I dreamed of delivering to my clients. Products that will give them an experience that they will never forget. But that was not just it. With the quality aspect figured out, I needed to come up with the designs. And believe you me, it took me over one year to come up with my unique designs
That’s how this company came to life.
Edinburgh Cashmere have successfully made 500 different designs with different colours and tartans. One of the company’s most recent ventures is supplying premier football clubs with merchandise.